Category Page Design Tips to Increase Conversions and Sales

Regarding an eCommerce website, product pages were given the most attention. A category page can be a great source of traffic and a powerful page when designed and implemented properly. Any effective category page can help you rank higher in multiple keywords. It can be the gateway to making customers interested in multiple products.

To get better results, you need to focus on the design, structure, and layouts of your category pages. Placement of your products according to colors, prices, and even titles is very important to make sales. Before designing a category page, you must understand your target audience—their age, professions, and where they live. All these factors significantly impact sales.

Importance of eCommerce Category Page

A category page is one of the most important pages for an eCommerce website. On a category page, shoppers can be drawn by showcasing all the products and using multiple keywords. It helps shoppers find the product they want while also increasing sales by displaying other products. eCommerce websites need to create highly engaging category pages.

Steps for a Perfect eCommerce Product Page Design

As we know the eCommerce category page is important, let’s explore the steps toward creating an effective eCommerce category page.

Keyword Analysis

Keyword analysis is the first step in creating a category page. Everything starts with choosing a keyword. For selecting a keyword, a high search volume is preferable. However, always be cautious about the cost per click (CPC). A high CPC indicates that the keyword has more competition. Aim to choose a low CPC keyword with high search volume.

Search for the Current Position (If You Already Have a Category Page)

You can check your current position in Google Analytics to see which pages are ranking for specific keywords. From there, you can select the keywords for your category page.

Competition Analysis

Analyze your competitors by manually searching on Google. Based on your chosen keyword, identify which competitor ranks first and examine their category page for layout, structure, color combinations, and content.

Page Layout

The category page is the most powerful page of a website. On a category page, you can arrange and present all the information about your products and help visitors navigate through categories. A category page must have two key elements:

• Proper navigation
• Well-organized products

Page Colors

When designing your category page, you likely have already selected your logo and color combination. The color scheme can affect sales, improve brand aesthetics, and strengthen brand image. Modern brands are moving toward bright and vibrant colors such as red, yellow, orange, blue, green, pink, and purple. Each color carries its own meaning.

Navigation Bars

The navigation bar is one of the most critical components of a page. It helps users navigate through the website and provides a smooth browsing experience. By creating categories and subcategories, users can easily find specific products. A well-structured navigation bar can engage customers more, leading to higher conversions.

Banners

A category page banner is another way to present the entire page effectively. In a category page banner, you can highlight multiple products or promote special offers. A banner with the right color combination and a seasonal vibe can boost conversions. Adding icons to subcategories can enhance understanding and attract customer interest.

Image Optimization

Images are the main point of attraction for every eCommerce website. Category pages typically include numerous product images or size charts. Optimizing images is essential because web pages with high load times increase bounce rates and negatively impact organic search rankings. When uploading an image, change the file name from something generic like “img-201” to a name that includes your chosen product keyword. This is known as "Alt Text."

Conclusion

To achieve better results, focus on the design, structure, and layouts of your category pages. These elements significantly impact sales. Start with thorough keyword analysis, followed by competition analysis by manually searching on Google. Understand that every color has its own meaning, and a category page banner can effectively present the entire page in a single image. Optimizing images is crucial, as web pages with high load times increase bounce rates and harm organic search rankings. By prioritizing these aspects, you can create engaging category pages that drive conversions and sales.